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Listen closely to how the parcel shipping industry communicates, and it can sound a bit like a busy airport terminal — full of announcements, impressive and loud, but not always helpful when you just need to know where to go.
At International Bridge, we’ve learned that what people want isn’t more noise. They want direction. They want to know when their package will arrive, what it will cost, and that someone will take care of it along the way.
That’s why we believe communication in e-commerce and parcel shipping should feel less like a press release and more like a conversation – one that helps customers navigate challenges, celebrate wins, and understand the story behind every shipment.
How the industry communicates
The U.S. parcel industry stands on solid ground. Traditional carriers remain the backbone of American shipping, supported by vast networks and decades of experience. But regional carriers are gaining ground fast, growing their market share from around 7% to nearly 10% in 2024, according to industry analysis.
Where they differ most isn’t in performance, but in voice. Traditional carriers dominate LinkedIn with corporate updates and sustainability posts. Regional carriers lean into Facebook and Instagram, highlighting community stories and local teams. YouTube appears occasionally for polished brand campaigns.
Across all channels, the conversation is active but broad — leaving room for communication that focuses less on brand and more on the customer experience: clarity about cost, reliability, and real-world shipping solutions.
From announcements to understanding
That shift matters. As the small parcel and e-commerce market grows more complex, shippers are asking deeper questions. They want transparency — not just about where a parcel is, but what to expect in speed, cost, and compliance.
Based on what we’ve seen over more than two decades in this industry, communication matters most when logistics get complicated. When a business ships to Hawaii, Alaska, or Puerto Rico, the details can look complex on paper. But for the people waiting, it’s personal. It could be a mother ordering school supplies or a small business sending products across the ocean.
For more than twenty years, International Bridge has worked to make affordable shipping possible everywhere – even in places most maps consider far. The way we communicate is part of that mission. We explain, simplify, and stay transparent, because trust doesn’t come from claims — it comes from clarity.
Why simplicity wins
In a market that moved over 22 billion parcels last year, trust travels farther than any shipment. The companies leading the next chapter of e-commerce shipping will be those that make complexity feel simple — not by hiding the details, but by sharing them in a way people can actually use them.
At International Bridge, we keep our messages simple:
- Deliver clearly.
- Speak honestly.
- Build trust through transparency.
It’s a quieter approach — but one that sticks. Because the most powerful message isn’t the loudest. It’s the one that arrives right on time.
The next chapter
Technology is transforming how we move parcels — and how we should talk about them. The future of e-commerce and parcel shipping communication will be built on clarity, connection, and credibility. Data-driven insights, transparent compliance, and human storytelling will help shippers make faster, smarter decisions.
At International Bridge, we see communication as part of the customer experience in logistics - not a separate function. Whether it’s shipping to Hawaii, shipping to Alaska, or shipping to Puerto Rico, we believe the strongest message is the one that helps customers succeed.
Because communication isn’t a campaign. It’s a service. Every word, every update, every message can either add to confusion – or make someone’s day easier.
And in that sense, good communication is a lot like good shipping: reliable, clear, and designed to make life simpler.
We’re building that kind of connection — one message and one package at a time.
